Every story we've run.
303 stories on the business of pet retail. Browse by section.
Momentum Doubled the Bag and Handed You a Pack-Size Decision
Momentum's new Party-Size format is more than double the original. Does it expand the category or trade up your existing buyers?
3 min read · Aug 7
Glacial Multiplied Freeze-Dry Capacity 7x. Watch the Supply Wave.
A contract manufacturer removed the biggest constraint in freeze-dried pet treats. The consequence hits your shelf this fall.
3 min read · Aug 7
Does Wild-Caught Herring Earn Its Own Facing in Your PureBites Block?
Does wild-caught herring earn its own facing, or does it split velocity across the proteins you already stock?
3 min read · Aug 7
Phillips Doubled Denver and Moved It in Four Days
The distributor moved 155K sq ft in four days with zero service disruption. That execution cadence tells you what comes next.
5 min read · Aug 7
A Thai Manufacturer Expanded Margin While Your Co-Packer Raised Prices
A Thai pet food manufacturer expanded gross margin 4.7 points while reporting the same input-cost pressures. That is the line to read twice.
3 min read · Aug 7
A Garden Centre Bought a 38-Year Aquatics Specialist
The buyer is not another fish retailer, and that is the tell for every single-category store.
4 min read · Aug 7
Suppliers Are Rebuilding Backyard Poultry Assortments Again
A new brooder from a supplier that's been adding to its poultry line. That's a vote the category still moves.
2 min read · Aug 6
What SuperZoo Ordering Actually Buys You: 15% Off, Plus 10% More
15% off select products, plus another 10% when you add new SKUs to the same order. The stacking is doing deliberate work.
2 min read · Aug 6
Seven SKUs Aimed at the Two Segments Legacy Brands Keep Losing
Seven new SKUs aimed at small-dog formats and protein-forward recipes. The timing puts them in the same decision window as every other brand.
3 min read · Aug 6
I and love and you Hired a Premium Operator, Not a Mass One
The consensus says professionalization. The hire pattern says a bet on premium cat.
4 min read · Aug 6
You Stock Small-Pet Bedding. Do You Know Which Local Rescue Actually Uses It?
carefresh distributed bedding to rescues across North America. The play most stores miss: finding out whether one is local.
2 min read · Aug 6
Brands Are Outsourcing the MAP Enforcement They Cannot Staff
Complete Compliance is a white-glove program where brands hand off the entire MAP policing process. The hire signals a structural shift.
3 min read · Aug 6
Five Animal Health Companies Grew. Your Shelf Saw None of It.
Five major companies reported double-digit growth. The products driving it don't stock in your aisle.
4 min read · Aug 6
Tractor Supply Stopped Waiting for Specialty to Validate Premium
The farm-and-fleet chain added the exact topper and fresh-food lines independents thought they owned. The assortment gap narrowed.
6 min read · Aug 6
SuperZoo's 2,000 New Products Aren't the Story. The Five Categories Getting Pitched Are.
Connected care, sustainability, lifestyle, wellness, enrichment, the debuts aren't spreading evenly, and that changes the buyer's job.
4 min read · Aug 5
Woof Is Teaching Your Customer at a Campsite, Then Sending Them to You
The enrichment brand is placing welcome kits at eight glamping properties, on a shelf you thought you controlled.
3 min read · Aug 5
Paper PAWs Pulled $2.6 Million in One June. The Playbook Scales Down.
Pet Valu's June cause campaign raised $2.6M across 700+ stores. The mechanic, the timing, and what it means for your calendar.
3 min read · Aug 5
Your Plush Wall Has a Margin Decision, Not a Product Decision
Pet Food Experts is running promo pricing on Tall Tails and Territory through August. The question: does the turn justify the reset?
3 min read · Aug 5
67-Year Aquatics Supplier Pettex Shuts Down in 2026
The family-owned UK supplier closes September 2026. If you stock their SKUs, the re-sourcing clock is running.
3 min read · Aug 5
BetterBone Hired Stella & Chewy's International Sales Lead
Scott Brownell ran international sales at Stella & Chewy's for eight years. BetterBone hired him three weeks before SuperZoo.
3 min read · Aug 4
Hundreds of Indies Ran National Pet Shop Day Events. Nobody's Saying Whether It Moved Product.
Johnson's called the community response everything they hoped for. They didn't release comp sales, basket size, or any metric that tells you whether it paid back.
3 min read · Aug 4
Redbarn's First Toy Is a Chew Cross-Sell With a Fixture Problem
The family-owned chew company launched a holder for its bully sticks. Now buyers have to decide: chew aisle, toy aisle, or endcap?
4 min read · Aug 4
Two Consolidators Bought Wet-Food Capacity and Called It Brands
Assisi and United Petfood bought production lines in markets where you cannot easily add them.
3 min read · Aug 4
Hill's Exited Private Label and Paid Two Points of Growth for It
The company exited private label manufacturing and Science Diet dog softened. That's real shelf space, and someone's about to fill it.
3 min read · Aug 4