What SuperZoo Ordering Actually Buys You: 15% Off, Plus 10% More

What do you actually get for placing an order on the show floor instead of waiting until you're back at the store?

Evanger's and Against the Grain just gave the plain answer: 15% off select products, with an additional 10% discount when you add qualifying new SKUs to the same order. The promotion runs exclusively at SuperZoo 2026 through participating distributors, and orders can be placed at Booth #3711 or through your distributor's promotional ordering process.

The structure and what it's designed to do

The discount stacks. You get 15% for ordering the proven SKUs the brands want you to restock. You get another 10% when you add new SKUs to that same order.

That second discount is the tell. Evanger's isn't just rewarding velocity on what you already carry. They're paying you to expand the assortment, and they're making the new SKUs cheaper than the reorder if you buy both at once.

Holly Sher, Owner of Evanger's, said the specials are designed to let retailers stock trusted favorites while discovering new products that reflect trends in premium nutrition, functional feeding, and pet humanization. The company didn't specify which SKUs qualify or what the new products actually are, the source names the trends, not the items.

The caveat that makes it harder than it sounds

The promotion only works if your distributor participates and if the SKUs you want are on the eligible list. Evanger's said the specials apply to products outlined in the official SuperZoo order forms, but the source doesn't name the distributors or the SKU count. That means you won't know whether the line you actually want to test is part of the deal until you're standing at the booth or your rep pulls the form.

The other caveat: you're committing to the new SKUs on the show floor, which means you're deciding whether a product works for your store before you've seen it move. The 10% is the price of that risk.

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What to do given both

If you're already planning to reorder Evanger's or Against the Grain and you're attending SuperZoo, the 15% is free money, take it. The question is whether the additional 10% is worth adding a SKU you haven't tested yet.

Our read: it depends on how much shelf space you have in the category and whether you trust the brand to pick the new SKU that actually fits your customer base. If you're a single-location store without room to test three new wet food lines at once, the stacked discount probably isn't worth the inventory risk. If you're a buyer with enough velocity to trial a new item and enough margin room to eat a slow SKU for 60 days, the combined discount is a real head start.

The thing to ask at the booth: which new SKUs are part of the deal, and what's the minimum order to hit both discounts. The source doesn't give those numbers, so the booth conversation is where you'll actually find out whether this pencils.

Retailers attending SuperZoo can visit Evanger's and Against the Grain at Booth #3711. The brands said the promotion is available through participating distributors, but didn't name them or publish the eligible SKU list in the announcement.

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