The family-owned brand is positioning the line on hydration and joint support, using goat milk and green mussels as the functional ingredients.

The Brief lands weekly: deals, shelf trends, and operator tactics. Written for the people who decide what goes on the shelf.
Subscribe free →Jason Perras held the CFO role for over two years at the Milwaukee-based franchise, which operates 45 locations nationwide.
2 min read · Sep 15
Fressnapf added seven French stores in September, Jollyes launched three UK locations, and ZU acquired nine Portuguese spaces.
5 min read · Sep 15
The company is positioning stores to move pet parents from occasional dental treats to daily-application routines, a format decision that shifts the shelf conversation from impulse to preventative care.
3 min read · Sep 15
The Norwegian brand worked with canicross and bikejoring competitors to refine the new Freemotion Harness Pro for movement under load.
3 min read · Sep 14
Lickicious raised $1.9M for a 60,000-square-foot facility, MAASH raised $14.1M for mycoprotein production, DocPharma raised $2M to add 100 dark stores, and Beta Bugs raised $1.1M for black soldier fly genetics.
4 min read · Sep 14
The Canadian brand built an international independent retail base before signing a US regional distributor.
4 min read · Sep 12
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