Every story we've run.
303 stories on the business of pet retail. Browse by section.
Fussie Cat Is Defending Its Wet Business With an 86% Protein Dry Line
The company folded Essence into Fussie Cat and priced it between mass kibble and freeze-dried. The shelf decision follows.
3 min read · Aug 12
Inaba's Format Explosion Tests Whether Lickables Can Carry a Full SKU Stack
Inaba wants meal slots, chew slots, and multiple pack sizes. The shelf-space calculus changed.
3 min read · Aug 12
What a Brand Anniversary Actually Buys You, Priced in August Floor Space
PSP is running KONG's 50th for a full month. The structure tells you what questions to ask when the next anniversary pitch lands.
3 min read · Aug 12
Polkadog's New CEO Came Out of a PetSmart Subsidiary. Read the Timing.
A beloved Boston brand brings in an operator who scaled a natural pet brand inside PetSmart for over a decade. The hire itself is the story.
3 min read · Aug 12
Booth 6156, SuperZoo Floor. Nexus Brands Is Pitching Distributors on a Wholesale Program for Grooming Brands.
The Arizona company is pitching distributors on a program that bundles professional grooming brands. The question: does it actually change the work?
2 min read · Aug 12
The SuperZoo Event Worth Blocking Time For Is a Mini-Golf Bay
The mini-golf closer is structured networking without the booth grind, and it solves a real sourcing problem.
2 min read · Aug 12
VAFO Bought a Brand That Ships Past Your Shelf Entirely
The manufacturer behind brands on your shelf now owns a channel built to reach the same customer without you.
5 min read · Aug 12
Huxley & Kent Handed Three States to a Family-Owned Regional
The toy brand gave a regional player exclusive territory in three states. The decision says something about what distributors compete on now.
2 min read · Aug 11
Canada's Largest Pet Retailer Lost Its Index Seat While Revenue Grew
S&P told the market that top-line growth without margin discipline no longer counts. If you run a store or pitch one, that bar moved.
4 min read · Aug 11
Air-Dried at 40% Less Is a Price Reset, Not Category Expansion
A new brand launching 40% below existing air-dried pricing resets the margin conversation you didn't ask for.
4 min read · Aug 11
Tractor Supply Bought Two Weeks of August Traffic. Yours Is the Cost.
The in-store event was a traffic play, not a sale. What the two-week window bought them came out of your August.
3 min read · Aug 11
Central Bark Hit 45 Locations. If You Stock Impulse Treats, That's 45 Checkout Counters You're Now Competing Against.
The whole-dog-care franchise is growing fast. The question for retailers: what are they stocking at those counters?
3 min read · Aug 11
Tito's Is Donating 100% of Its Dog Toy Licensing Revenue
100% of Tito's licensing revenue goes to charity. That changes the buyer's math when the rep pitches this line.
4 min read · Aug 11
Why a Territory Manager Hire Tells You Nothing About Your Shelf
A personnel move with no pricing shift, no distribution change, and no new retailer program attached.
2 min read · Aug 11
Nulo Put the Sensitivity Diet Vets Used to Own on Your Shelf
Limited ingredient diets used to mean a vet script. Nulo is shipping a retail-shelf answer mid-September.
4 min read · Aug 10
The Risk in VICTOR's Cheaper Freeze-Dried Cat Line Sits in the Planogram
The company's betting there's a customer who wants the format but won't pay premium. If they're right, it changes the planogram.
3 min read · Aug 10
Pets at Home Found a Non-Price Reason to Pull August Traffic
A 450-store chain gave you the August playbook. Running it at one location takes no national partner.
3 min read · Aug 10
PetIQ Put an NFL Running Back on Its OTC Wellness Chews
The company is betting lifestyle credibility beats clinical claims. If it works, more brands follow and the category gets tighter.
3 min read · Aug 10
Farm Chains Are Building State-Level Density, and Pet Is the Filler
The farm-store chain is building state-level density, and pet is part of the basket it uses to do it.
4 min read · Aug 10
What Does a 725-Store Pet Chain Opening in Your Suburb Actually Change?
A franchise opened with grooming, self-wash, and a loyalty program. What shifts for independents in the same market.
3 min read · Aug 9
Your Co-Packer's President Moved Up. Lock Terms Before the Structure Does.
Scott Salmon moved to enterprise strategy. Jacob Rogers runs the pet division now, and your account terms sit in between.
3 min read · Aug 8
Seasonal Pet Merchandise Is a Margin Play Most Indies Call Fluff
51% of consumers plan to decorate. 23% dress their pets. And most independents will leave the endcap empty.
5 min read · Aug 8
Petcurean's Wet Extension Asks Whether Good Gravy Earns Its Own Facings
Petcurean's wet food launch is exclusive to Pet Valu through 2026. The format extension question: does brand equity carry, or fragment?
4 min read · Aug 7
Supreme Source Moved Into Kroger, and Your Four Feet Got More Expensive
American Pet Nutrition put Supreme Source in grocery chains. Same brand, different channel, different math for your shelf.
4 min read · Aug 7