On the Shelf.
Categories, velocity, and merchandising — what's moving on specialty shelves and why.
Petsport Is Replacing Button Cells With USB-C Across Its Light Toys
The company is ditching button cells for rechargeable power, which touches your shelf and your battery order.
2 min read · Aug 1
Hollywood Feed's Eighth South Carolina Store Is Density, Not Growth
Eight stores in one state isn't expansion. It's density. And density is a different play with a different risk.
3 min read · Jul 31
Elanco's Impact Report Draws a Channel Line in the Fine Print
The animal health giant told you who it is building around. Read the report for what it does not say about retail.
2 min read · Jul 31
Brands Keep Hiring Indie-Channel Operators to Run National Sales
When a brand hires someone whose whole track record is distributor and indie retailer relationships, they're about to ask more of that channel.
3 min read · Jul 31
A $28 Recipe Deck Tests Whether Pet Stores Can Sell Cocktail Napkins
The pricing is real. The question is whether lifestyle merch turns in a pet store or only competes for shrinking impulse space.
5 min read · Jul 31
Open Farm's Biggest Ad Buy Ever Comes Without a Number
The company won't say what it spent. The campaign messaging says plenty about what specialty brands are willing to trade for scale.
4 min read · Jul 30
PetVivo Paid $75,000 to Walk Away From PrecisePRP
The settlement extinguished all prior obligations except two cash payments. If you stock regenerative therapies, this changes your supplier-risk calculus.
3 min read · Jul 30
Vet Clinics Are Becoming the Test Lab for Retail Payment Expectations
PawPay turns insurance into point-of-care payment at the vet. That expectation doesn't stay in the exam room.
3 min read · Jul 30
Play9's Roolo Mini Targets the Margin Hole in Small-Dog Enrichment
The treat opening redesign matters more than the size reduction. The shelf call turns on whether the original already turns.
2 min read · Jul 30
Every NOAH Board Seat Went to an Animal Pharma Company
The trade association that lobbies UK regulators on veterinary medicines announced its leadership. Look at who is in the room.
3 min read · Jul 30
Family Farm & Home Rebuilt Its Pet Category in a Down Year
A family-owned farm retailer made a big bet on premium pet during the toughest stretch the category has seen in years.
4 min read · Jul 30
Central Bought a 6,000-SKU European Catalog That Is 90% Own-Brand
The acquisition puts 90% own-brand European product into Central's sales force. If you stock enrichment or small animal, the math shifted.
5 min read · Jul 29
Nulo Turned Its Ad Budget Into a Contest With Petco
The brand is spending on consumer pull instead of your demo day. Your job is to know which bet pays your rent.
4 min read · Jul 29
The Pet Age 500 Will Name Products. It Has Not Named the Criteria.
The announcement doesn't say whether inclusion is editorial or sponsored. That single detail decides everything.
3 min read · Jul 29
Sleepypod Rebuilt Its Brand Around Crash-Test Proof
The Denver carrier maker repositioned around safety credentials. The question: does travel safety drive basket size?
3 min read · Jul 29
Honest Kitchen's Bake Mixes Bet You'll Pay $10 to Mix Flour When You Could Buy the Biscuit
The company is selling the opportunity to add work at a premium price. That's a different bet than a finished treat.
3 min read · Jul 29
PATS adds grooming sessions for retailers who don't groom
The show partnered with BIGA to run retailer-focused sessions on selling grooming products with confidence.
2 min read · Jul 29
What Do You Actually Get for Ordering Evanger's at SuperZoo Before You See Q2 Sell-Through?
15% off, plus 10% more if you add new SKUs. The timing creates a decision most buyers would rather defer.
3 min read · Jul 29
The Pets Table Took Fresh Dog Food Off the Cold Chain
The Pets Table's new EasyFresh line sits at room temperature, needs no preservatives, and costs less than frozen fresh.
3 min read · Jul 28
Dr. Tim's Renamed Tri-COX and Took Your Shelf Equity With It
Formula improvements are real. The name change traded shelf equity for a cleaner label.
3 min read · Jul 28
The PATS Award Seal Stopped Predicting the Reorder
The trophy gets you the meeting. These four answers decide whether the product stays on your shelf past the first order.
3 min read · Jul 28
In-Flight Dog Grooming Is a Premium Positioning Test, Not a Travel Story
BARK Air partnered with PRIDE+GROOM for in-flight grooming. The halo will not drive your sales, but it shows where premium is splitting.
3 min read · Jul 28
If There's a Petsense Closing Near You, This Is the Window You Actually Have
Tractor Supply is closing 75 Petsense stores. If one's near you, the customers it trained on specialty assortment are now in play.
3 min read · Jul 28
Petco Is Treating Halloween Like a Tentpole. Your Buy Window Moved.
The big-box chain is treating Halloween like a tentpole launch. That moves your buy window whether you like it or not.
3 min read · Jul 28