Every story we've run.
303 stories on the business of pet retail. Browse by section.
200 Foam Formulations, 3 Layers, One Bet: Can Lesure Sell Engineering Over Aesthetics?
A mattress manufacturer's pet division launches an orthopedic bed built on human sleep specs. The pricing and distribution strategy are missing.
4 min read · Jul 31
Elanco's Impact Report Draws a Channel Line in the Fine Print
The animal health giant told you who it is building around. Read the report for what it does not say about retail.
2 min read · Jul 31
Brands Keep Hiring Indie-Channel Operators to Run National Sales
When a brand hires someone whose whole track record is distributor and indie retailer relationships, they're about to ask more of that channel.
3 min read · Jul 31
A $28 Recipe Deck Tests Whether Pet Stores Can Sell Cocktail Napkins
The pricing is real. The question is whether lifestyle merch turns in a pet store or only competes for shrinking impulse space.
5 min read · Jul 31
Published Percentages Are Replacing Sustainability Language in Waste
A brand earned third-party verified USDA status across four waste products and published the exact percentages.
3 min read · Jul 31
Southeast Pet Picked Up Palz&Co, and Your Ordering Path Changed
The brand moved to distributor fulfillment. That changes your ordering process, your pricing structure, and the signal you read.
3 min read · Jul 30
Open Farm's Biggest Ad Buy Ever Comes Without a Number
The company won't say what it spent. The campaign messaging says plenty about what specialty brands are willing to trade for scale.
4 min read · Jul 30
6.5% of Transactions Were Birthdays. Now There Is a Brand for It.
An independent store found 6.5% of transactions involved birthday asks. So they built a brand around it.
4 min read · Jul 30
A Queen Creek Franchise Opening Is Really a Story About Scale
Kim and Maderos never ran a pet store before. They opened with supply chain, systems, and same-day delivery on day one.
4 min read · Jul 30
PetVivo Paid $75,000 to Walk Away From PrecisePRP
The settlement extinguished all prior obligations except two cash payments. If you stock regenerative therapies, this changes your supplier-risk calculus.
3 min read · Jul 30
Vet Clinics Are Becoming the Test Lab for Retail Payment Expectations
PawPay turns insurance into point-of-care payment at the vet. That expectation doesn't stay in the exam room.
3 min read · Jul 30
Play9's Roolo Mini Targets the Margin Hole in Small-Dog Enrichment
The treat opening redesign matters more than the size reduction. The shelf call turns on whether the original already turns.
2 min read · Jul 30
Tractor Supply Cut Guidance and Called Pet Improved. Both Are True.
The rural retailer improved sequentially, then lowered full-year guidance anyway. That's the signal, not the contradiction.
4 min read · Jul 30
Every NOAH Board Seat Went to an Animal Pharma Company
The trade association that lobbies UK regulators on veterinary medicines announced its leadership. Look at who is in the room.
3 min read · Jul 30
Family Farm & Home Rebuilt Its Pet Category in a Down Year
A family-owned farm retailer made a big bet on premium pet during the toughest stretch the category has seen in years.
4 min read · Jul 30
A 40-Year Run at Phillips Pet Ends July 27
Blaine Phillips is stepping back. Nick Christensen is stepping up. The timing says more than the press release does.
4 min read · Jul 29
Win World Wants One Cage to Cover Dogs, Cats, and Birds
Win World's new Small Universal Cage consolidates dog, cat, and bird housing. The question: does 'universal' actually sell?
2 min read · Jul 29
West Coast Stores Now Order Huxley & Kent Through One Distributor
The brand gave IPS South exclusive rights to California, Nevada, and Hawaii. Your next reorder runs through a new channel.
2 min read · Jul 29
Central Bought a 6,000-SKU European Catalog That Is 90% Own-Brand
The acquisition puts 90% own-brand European product into Central's sales force. If you stock enrichment or small animal, the math shifted.
5 min read · Jul 29
Nulo Turned Its Ad Budget Into a Contest With Petco
The brand is spending on consumer pull instead of your demo day. Your job is to know which bet pays your rent.
4 min read · Jul 29
The Second Bag Your Customer Bought Was a Subscription You Never Offered
Auto-ship, curated boxes, VIP memberships, the models that turn one-time buyers into recurring revenue, built for stores with real rent.
3 min read · Jul 29
The Pet Age 500 Will Name Products. It Has Not Named the Criteria.
The announcement doesn't say whether inclusion is editorial or sponsored. That single detail decides everything.
3 min read · Jul 29
Sleepypod Rebuilt Its Brand Around Crash-Test Proof
The Denver carrier maker repositioned around safety credentials. The question: does travel safety drive basket size?
3 min read · Jul 29
The QR Code on Your Door Is Solving a Problem Most Pet Stores Don't Know They Have
Bark & Luv's front-door QR sends after-hours foot traffic to the site. Most stores read it as a nice touch. It's solving a revenue leak.
4 min read · Jul 29