Every story we've run.
303 stories on the business of pet retail. Browse by section.
Will Federal Hemp Rules Pull Your Inventory Off the Shelf Mid-Season?
Earth Buddy is telling retailers to prepare for mid-year compliance risk. Most brands in the category aren't saying anything.
3 min read · Aug 26
Rosewood Split One Collagen SKU Into Three. The Bet Is You'll Stock All of Them.
The company launched a life-stage collagen line at PATS. The question is whether segmentation earns the complexity.
2 min read · Aug 25
Pet M&A Volume Fell 13%. Valuations Rose. That's the Signal.
Deal count dropped harder than dollar volume, and the spread between the two tells you who has leverage in 2026.
4 min read · Aug 25
Dr. Tim's Bets Sprinkle Supplements Can Win Shelf Space From Chews
The veterinarian-founded brand is betting a mealtime powder can solve the compliance problem chews can't.
4 min read · Aug 24
Hundreds of Independent Pet Stores Will Celebrate the Same Weekend. The Question Is What You Actually Do With It.
The foot traffic bump is real. The durable asset is what you do with the contact afterward.
3 min read · Aug 24
Anthropologie Expanded Barbour 200% Year Over Year. Pet Is the Category Test.
The heritage brand skipped pet specialty and went lifestyle-first. That distribution choice is the story.
3 min read · Aug 24
Pet Insurers Are Embedding Coverage Everywhere Except the Counter Where You Sell
Healthy Paws, Morrisons, and Foxen all chose platforms with recurring user data over retail counters. The pattern says something.
4 min read · Aug 24
Global Pet Expo Opens 2027 Registration. The Question Is What Changed.
Registration is open for the March 2027 show, paired with a redesigned Summit format and a shelter-pet storytelling partnership.
3 min read · Aug 24
Petco's Q2 Earnings Call Is September 2. The Number Every Indie Should Pull Before Then.
The call won't say your store's name. But it will tell you whether you outperformed the big box in the same quarter.
2 min read · Aug 24
PATS 2026 Promises Faster Product Discovery. The Question Is Whether the Infrastructure Actually Delivers.
The show added buyer support tools, but the real test is whether pre-arranged meetings beat walking the floor yourself.
4 min read · Aug 24
SuperZoo's Best New Product Is a Washing Machine Cleaner. The Question Is Whether You Stock It.
The award signals buyers are willing to test household-adjacent SKUs. Whether your customer base will buy it is a different question.
4 min read · Aug 21
PIF Is Calling China a 'Supported Entry.' The Real Question Is Whether You're Ready to Import.
Access to the show floor is the easy part. The hard questions start at the port, at the bank, and in your back room.
5 min read · Aug 20
Should You Stock a Brand That Launched on Chewy Before It Knocked on Your Door?
Genius Dog went straight to a national marketplace. When the pitch lands at your counter, the conversation is different.
3 min read · Aug 20
Zooplus Opens a Marketplace in Germany. The Question Is Whether You're Selling There or Competing With It.
The Munich retailer is letting third parties sell on its site. The model works for volume. It's harder if you built on curation.
4 min read · Aug 20
Friskies Built a Hobby Shop That Sells Zero Cat Food
A three-city tour with custom trading cards, 3D-printed figurines, and blind boxes. No retail partner named.
3 min read · Aug 19
Pets at Home Launches Its Own-Brand Insurance, Starting on Compare the Market
The retailer branded the product, simplified the structure, and launched on an aggregator first. The playbook now exists.
3 min read · Aug 19
Should You Stock a Treat Brand That's Also Pitching Your Vet?
The plain answer: probably not, unless they can show you how they're protecting your price across channels.
3 min read · Aug 18
LovedPack Launched Four Products at SuperZoo. The Pitch Was Really About One Number.
The LA brand isn't asking you to test one SKU. It's asking you to sell a monthly-weekly-daily cadence, and that changes what you're evaluating.
3 min read · Aug 18
Tractor Supply Split Its Pet Business Between Two Executives. That Tells You What It Thinks Pet Is.
The company handed pet services to merchandising and Petsense to stores. That's not a digital-first move.
4 min read · Aug 18
Fera Pets Is Betting Longevity Science Sells Better Than 'Joint Support'
The vet-founded brand is positioning around cellular health and metabolic support, not the joint-and-digestion playbook.
3 min read · Aug 17
Win World's Furniture-Grade Playpen Isn't Really About the Pet Aisle
The wood-look panels cost something. Win World made those tradeoffs deliberately, which means the company believes the aesthetic premium unlocks placement a traditional pen can't reach.
4 min read · Aug 17
A Celebrity Cat Toy Costs More Facings Than a Generic Kicker
Play Pet Brands launched a Jackson Galaxy cat toy line. The velocity test tells you whether the name premium pays off.
3 min read · Aug 17
Whisker Built 155M TikTok Impressions Before It Opened a Storefront
The impression growth is the number that matters. The storefront is only the conversion infrastructure catching up.
5 min read · Aug 17
650,000 Pounds of Dog Food Set a Credibility Floor Most DTC Brands Cannot Clear
650K pounds to Vegas rescues during show week. The donation math that matters for specialty buyers and emerging brands.
3 min read · Aug 17