The newsdesk

Every story we've run.

303 stories on the business of pet retail. Browse by section.

01 · Trade Press

RAWZ launched a cat purée line built on goat milk and green mussels

The family-owned brand is positioning the line on hydration and joint support, using goat milk and green mussels as the functional ingredients.

3 min read · Sep 17

02 · Brands & DTC

Central Bark promoted its CFO to CEO after a 17% systemwide sales increase in Q2

Jason Perras held the CFO role for over two years at the Milwaukee-based franchise, which operates 45 locations nationwide.

2 min read · Sep 15

03 · Trade Press

Fressnapf, Jollyes, and ZU expanded their European store networks this summer and fall

Fressnapf added seven French stores in September, Jollyes launched three UK locations, and ZU acquired nine Portuguese spaces.

5 min read · Sep 15

04 · Trade Press

Oxyfresh launched a dental powder for dogs and cats, expanding beyond water additives

The company is positioning stores to move pet parents from occasional dental treats to daily-application routines, a format decision that shifts the shelf conversation from impulse to preventative care.

3 min read · Sep 15

05 · Trade Press

Non-Stop Dogwear launched a performance harness refined with athletes for pulling sports

The Norwegian brand worked with canicross and bikejoring competitors to refine the new Freemotion Harness Pro for movement under load.

3 min read · Sep 14

06 · Trade Press

Pet nutrition and tech companies raised new funding across four rounds

Lickicious raised $1.9M for a 60,000-square-foot facility, MAASH raised $14.1M for mycoprotein production, DocPharma raised $2M to add 100 dark stores, and Beta Bugs raised $1.1M for black soldier fly genetics.

4 min read · Sep 14

07 · Trade Press

PawzNDogz signs Southeast Pet to distribute snuffle mats across six-state US region

The Canadian brand built an international independent retail base before signing a US regional distributor.

4 min read · Sep 12

08 · Trade Press

VAFO Group bought Berlin DTC brand Pets Deli and plans to double its revenue by 2030

The Czech manufacturer aims to double Pets Deli's current 40 million euro annual revenue by 2030, combining the German brand's DTC position with VAFO's manufacturing capabilities.

3 min read · Sep 12

09 · Trade Press

Wuffable opens trade accounts for awareness dog gear after Crufts demand

The British brand spent nearly a decade supplying assistance dog organizations before launching consumer awareness gear at Crufts 2026.

3 min read · Sep 11

10 · Trade Press

Cheerble ships Wickedbone Air with replaceable shell and app control to specialty

The new model combines joystick steering and automatic play with a replaceable outer shell and updated Bluetooth range.

3 min read · Sep 11

11 · Trade Press

Chewy added 208,000 customers in Q2 as AI tools target labor cost across three operations

The company expects AI-related cost savings in the low tens of millions this fiscal year, scaling to about $50 million annualized next year.

4 min read · Sep 11

12 · Trade Press

Dogtopia opened a Dallas-Inwood franchise location on August 31

Jennifer Byrdsong, a former Regional Vice President at Compass Group, opened the location at 13520 Inwood Road after retiring from food service.

3 min read · Sep 10

13 · Trade Press

ökocat reopened nominations for its shelter grant program

The ökocause4paws program has donated more than 63,000 pounds of litter to over 35 shelters since 2018 and supported more than 9,000 cat adoptions.

3 min read · Sep 10

14 · Trade Press

BetterBone cut pricing nearly 20% and added a retailer portal after SuperZoo feedback

The plant-based chew brand reduced pricing by nearly 20% while adding a centralized retailer portal and redesigned packaging following distributor and retailer feedback at SuperZoo.

4 min read · Sep 10

15 · Trade Press

Pet People adds cat treats at PATS to chase specialty shelf space

The company is launching Salmon Creamies, Creamy Sticks, Bites, Chicken Flakes and Duck Fillets at the show later this month.

3 min read · Sep 9

16 · Trade Press

Genesis merged with the pet brand that buys its algae

Genesis Group, Australia's largest commercial Chlorella producer, merged with Proudi, the Brisbane pet food manufacturer that already buys Genesis-grown algae for its supplements.

4 min read · Sep 9

17 · Trade Press

LIX Pet Wellness launched a second feline CBD formula for cats already using the first one

Advanced Formula: Feline combines 300mg CBD, 200mg CBG, and 100mg CBN in a 3:2:1 profile for animals under 30 pounds.

3 min read · Sep 8

18 · Trade Press

Phillips Adding Elanco Isn't About More Brands. It's About Which Brands Distributors Will Carry.

The announcement frames it as easier access. The actual shift is about who controls the relationship between a major brand and independent stores.

4 min read · Sep 8

19 · Trade Press

Should You Sign One Distributor Per Country or Bet on a Regional Master?

Cosmopet went Kuwait, then Jordan, each through a different distributor. The question: when does one-at-a-time beat a regional master?

3 min read · Sep 8

20 · Trade Press

Petco's Reptile Sales Grew While Most Indies Walked Away. The Margin Math Says Why.

The category doing the work was one most specialty stores no longer stock, and the consumables followed the animal out.

3 min read · Sep 7

21 · Trade Press

Kroger's New Store Ops Chief Built Walmart's Grocery Pickup Business. That Changes the Conversation.

Mark Ibbotson built omnichannel infrastructure at Walmart and Asda. The mandate is digital and physical capabilities. Your SKU mix matters now.

3 min read · Sep 4

22 · Trade Press

If a Rep Pitches You a Three-Product Pet-Tech Bundle, Ask This Question First

A collar device, a camera, and an app subscription that only work together. Does the bundle earn the space it's asking for?

4 min read · Sep 4

23 · Trade Press

WAUDOG Launched a Monochrome Retractable. The Question Is Whether Stripping Color Out Creates a Buyer.

WAUDOG stripped color from its new retractable and called it lifestyle positioning. Whether that buyer exists is the test.

3 min read · Sep 4

24 · Trade Press

Will the EU's €3 Customs Fee Send Cross-Border Pet Buyers Back to Your Shelf?

Swedish survey data shows who's cutting back on non-EU orders, but not where they'll shop instead.

3 min read · Sep 4