Lickicious raised $1.9M for a 60,000-square-foot facility, MAASH raised $14.1M for mycoprotein production, Do...
PetRetailNews Sep 14–Sep 20

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Top Story

Pet nutrition and tech companies raised new funding across four rounds

Four pet-adjacent companies closed funding rounds, with capital earmarked for manufacturing facilities, alternative protein production, healthcare distribution infrastructure, and black soldier fly genetics. Lickicious raised $1.9M for a 60,000-square-foot facility, MAASH raised $14.1M for mycoprotein production, DocPharma raised $2M to add 100 dark stores, and Beta Bugs raised $1.1M for black soldier fly genetics.

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The Money

Deals, M&A, funding — and the read-through for indies.

• VAFO Group bought Berlin DTC brand Pets Deli and plans to double its revenue by 2030
The Czech manufacturer aims to double Pets Deli's current 40 million euro annual revenue by 2030, combining the German brand's DTC position with VAFO's manufacturing capabilities.  Read →
Global Pet Industry
• Phillips Pet Food & Supplies Announces Distribution Partnership with Elanco Animal Health
Phillips Pet Food & Supplies, the nation’s leading distributor of pet food and supplies, today announced adistribution partnership with Ela...  Read →
Pet Insight
 
 

On the Shelf

New products, merchandising, and what's actually selling.

• Non-Stop Dogwear launched a performance harness refined with athletes for pulling sports
The Norwegian brand worked with canicross and bikejoring competitors to refine the new Freemotion Harness Pro for movement under load.  Read →
Pet Business World
• Cheerble ships Wickedbone Air with replaceable shell and app control to specialty
The new model combines joystick steering and automatic play with a replaceable outer shell and updated Bluetooth range.  Read →
Pet Age
 
 

The Operator

Chewy added 208,000 customers in Q2 as AI tools target labor cost across three operations
The company expects AI-related cost savings in the low tens of millions this fiscal year, scaling to about $50 million annualized next year.  Read →
 
 

Quick Hits

01.  Pet Honesty Expands Award-Winning Dual-Texture Cat Supplements — Fastest-growing cat supplement brand in the U.S. introduces Tuna varieties of its popular Multivitamin and Hairball Support formulas.
02.  The next pet growth bets: cats, treats and fresh food — Cat products are attracting investment from pet food manufacturers and retailers. At the same time, industry players are betting on product...
03.  Fi Recalls Supplements for Dogs Because of Possible Salmonella Contamination — The recalled products were distributed directly to consumers and through online retailers Amazon and Chewy.
04.  BetterBone Rolls Out New Look Following SuperZoo Feedback, Supporting Next Stage of Company Growth — “You Asked. We Listened.” Award-Winning Plant-Based Dog Chew Brand Introduces New Packaging, Digital Tools, Retail Support and Education as...
 
 

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